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Managing the Ask...Essential Steps When Soliciting Major Donors

December 16, 2020
12:00 PM - 1:00 PM

Zoom Meeting


$10 - AFP Members (open to all AFP members)
$20 - Non-members


12:00 p.m. – 12:45 p.m. - Presentation
12:45 p.m. – 1:00 p.m. - Q&A

About the Program

For more than 30 years, Diane M. Carlson has been helping her clients ask for and receive millions of dollars in support for their organizations. In this 45-minute webinar, Diane walks her audience through the process of managing the “ask”, starting with prospect identification and ending with how to handle saying “thank you”.

About the Speaker


Diane M. Carlson
Catapult Fundraising

Diane is natural born leader and entrepreneur with over several decades of fundraising and nonprofit consulting experience. Diane’s leadership has resulted in partnering with clients to raise several billion dollars. Diane is sought after for her creative solutions to fundraising challenges, nonprofit strategic direction, ethical fundraising practices, and ability to lead our clients to success. Prior to co-founding Catapult Fundraising, Diane served as the Chairman of IDC and Founder of 1-2-1 Philanthropic Solutions. She is one of a few people who have received awards from two AFP chapters, AFP New Jersey and AFP Las Vegas, for her fundraising achievement. Diane is past president of the AFP New Jersey Chapter, past board member of the AFP Global Board and Foundation Board, and the first female Chair of the American Association of Fundraising Counsel (now known at The Giving Institute).


About the Format

Upon registering, you will receive an email with the Zoom meeting details.  If you don't recieve that email, please don't hesitate to contact us at admin[email protected].  Please check your spam folders first!

We use the Zoom platform.  You will want to download the Zoom software before the meeting time.  Upon entering the meeting, please be sure that your microphone is muted until you want to talk in order to cut down on interference between your speakers and microphone.

We can utilize chat and the "Raise Hand" function during the meeting.  

The meeting will be recorded.  Presentation documents (in PDF form) will be distributed after the meeting.