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Navigating the New Normal—Lessons Learned During a Global Pandemic

September 16, 2020
11:30 AM - 12:30 PM

Zoom Meeting


$10 - AFP Members (open to all AFP members)
$20 - Non-members


11:30 am: Welcome and Introduction Rachel Covington
11:35 am: Stay the Course, Michael Rubin
11:47 am: Developing a New Community of Donors, Rhonda Gray
11:59 am: Being Nimble in Turbulent Times, Michael McMillan

12:11 pm: Merger as a Strategy, Dan Reynolds
12:23 pm: Wrap-up, Rachel Covington

About the Program

Stay the Course, Michael Rubin
Are donors telling you not to contact them? Find out what is really on your donor’s mind. Tune in for Michael Rubin’s Stay the Course session!

A New Community of Donors, Rhonda Gray
Learn how to meet the moment in entrepreneurial fundraising strategies. Find out what other non-profits have instituted in social media, virtual meetings. And find out the future for fundraising technologies.

Being Nimble in Turburlent Times, Michael McMillan
Are you running out of innovative ideas to keep your your agency afloat during this unprecedented crisis? Michael McMillan outlines ways he and others are navigating through this trying time. Obtain practical tools to apply to your organization.

Merger as a Strategy, Dan Reynolds
Are you concerned about what tomorrow will bring for your organization? Dan Reynolds outlines steps you can take today to stave off the head winds of tomorrow. With experience in all aspects of non-profits Synergy Alliance has come together to strengthen the St. Louis non-profit sector.


About the Speakers



Rachel Covington
M&R Consulting

Rachel is a graduate of Stephens College earning a 4-year B.F.A. degree.

Rachel has spent the last 20 plus years working as Executive Director at various non-profit organizations with the most recent being Executive Director of Mercy Health Foundation Washington/Lincoln in hospital related philanthropy. Earlier in her career, she has spent 8 years in social services, and 16 years in healthcare philanthropy.

Rachel’s experience has spanned much of Missouri and Kansas with Kansas City and St. Louis representing major philanthropic opportunities.

Today Rachel enjoys being a Principal at M & R Consulting where she and her partner help non-profits find the edge they have been looking for.  The firm utilizes the Appreciative Inquiry model when performing organizational assessments leading them to set a roadmap for the future.

Campaigns, board development, operational readiness and strategic planning are among the many services.

Rachel is a wife and mother of 6 children with 6 grandchildren.  Rachel enjoys visiting her extended family in all areas of the country, Boston, Orange County California and Austin Texas.  Her hobbies are yoga and golf.  She is a member of AFP, AHP and Catholic Charities.   She is a board member of Marygrove (residential treatment for at-risk children).


Michael Rubin
Principal and Founder

Michael D. Rubin & Associates

Michael Rubin is an experienced and creative fundraising professional and executive with 37 years of experience in the nonprofit sector, including 18 years as a consultant at Rubin & Associates. The firm empowers nonprofits to achieve their missions…and dreams, with special expertise in capital campaigns, planning studies and board effectiveness.

Rubin & Associates has served nonprofits such as Stanford University Medicine, University of Chicago, William and Flora Hewlett Foundation, Central Institute for the Deaf, Boys & Girls Clubs of Greater St. Louis, and the Urban League.

Michael served in senior staff roles at Chicago’s beloved Lincoln Park Zoo, Advocate Lutheran General Hospital and Rush University Medical Center. 

Michael earned his B.A. from the University of Michigan and M.B.A. from the Kellogg School at Northwestern University.  He is a Certified Fund Raising Executive (CFRE) and earned Associateship in the Society of Actuaries.

Michael serves on the Board of the Independent Schools Association of the Central States (ISACS) and the Jewish Federation of St. Louis. As an independent school board president, he led a team through merger with another school in 2012, serving as the new entity’s first board president.  He and his wife, Jackie, a pet food industry executive, have two sons and live in St. Louis.

Rhonda Gray
Business Performance Advisor

Rhonda Gray is a Business Performance Advisor with Insperity.  Prior to joining Insperity, she was an Executive Search Consultant with Collaborative Strategies, Inc.  Rhonda is the former Executive Director of Almost Home, a local nonprofit which provides transitional housing for homeless teenage mothers and their children.  She’s also worked as a Community Investment Manager at the United Way of Greater St. Louis and has served as a consultant with an organization that partnered with the St. Louis Public Schools to improve the quality of education for students in St. Louis city.

Michael McMillan
President and CEO
Urban League of Metropolitan St. Louis

Michael P. McMillan is the President and CEO of the Urban League of Metropolitan St. Louis, Inc., a nonprofit organization that has been providing social services to the metropolitan St. Louis community since 1918. The St. Louis Urban League is the largest affiliate of the NUL movement headquartered in New York City. The Urban League’s mission is “to assist African Americans and others throughout the region in securing economic self-reliance, social equality and civil rights.” Each year, the Urban League serves more than 100,000 residents with economic opportunity, educational excellence, community empowerment, civil rights and advocacy programs. As an advocate for social and economic parity, McMillan speaks on behalf of Urban League constituents.

In response to the crisis in Ferguson, McMillan created the Save Our Sons program in St. Louis County to help over 700 African-American men find jobs and hosted the Urban League’s largest job fair in its history at St. Louis Community College - Florissant Valley with over 5,000 participants. He has also charted the building of the Urban League Community Empowerment Center of Ferguson on the site of a convenience store that was burned down during the crisis. Opened in 2017, the Ferguson Community Empowerment Center houses the Save Our Sons program along with social service partners: The Salvation Army, Midland Division; the University of Missouri Extension and the Lutheran Hope Center. In July 2017, McMillan and the Urban League of Metropolitan St. Louis hosted the largest National Urban League Conference in history with nearly 25,000 in attendance.

McMillan has received hundreds of awards and commendations from various organizations and was recently inducted into the International Civil Rights Walk of Fame as its youngest and as one of the Ebony Power 100 Most Influential African Americans in the United States. Additionally, he is the recipient of the 2013 Trumpet Award for Community Service; the Whitney M. Young and the John Mack Leadership Awards from the National Urban League; Chairman’s Award presented by the St. Louis Minority Supplier Development Council; a Lifetime Achievement Award from the Montford Point Marines and for the Salute to Women in Leadership Awards program.

McMillan is a member of Boards of Directors of the following companies and organizations: The St. Louis Zoological Commission, Regions Bank Community Development Corporation in Birmingham, Alabama, The Sheldon, Grand Center, Heat Up St. Louis, Inc. (Cool Down St. Louis), The St. Louis Community Foundation, The DESE Task Force, The Muny, Greater St. Louis Area Council - Boy Scouts of America and the Workforce Investment Board of St. Louis County.

Michael P. McMillan is a graduate of Saint Louis University with a Bachelor of Arts degree in African American Studies and a minor in Political Science with an emphasis in Finance. Additionally, McMillan is an Eisenhower Fellow, American Council of Young Political Leaders Alumnus and member of Eta Boule Chapter of Sigma Pi Phi Fraternity, Inc., 100 Black Men of Metropolitan St. Louis and St. Alphonsus “Rock” Church.

Dan Reynolds
Holmes, Radford & Reynolds, Inc.

Holmes, Radford & Reynolds, Inc., is a St. Louis-based consulting firm that for twenty-five years has been helping its nonprofit partners achieve aspirational visions through inspirational and strategic fundraising and organizational consulting services. The firm specializes in board development, culture building, feasibility, capacity building and record-setting capital and endowment campaigns.

Dan Reynolds, President, has been with the firm for over 20 years. He has conducted numerous planning and feasibility studies, written fund development plans, directed annual fund programs and capacity building initiatives, and led highly successful capital campaigns raising millions of dollars with his clients in St. Louis.

Dan earned bachelor’s degrees in Latin American Studies and International Relations from the University of Wisconsin and a master’s degree in Public Policy Administration with a certificate in nonprofit management and leadership from the University of Missouri-St. Louis. He worked for six years in the nonprofit field before consulting with a low-income housing organization in Chicago. Prior to joining HRR in 1999 he was a director an interfaith residence in St. Louis serving people with HIV/AIDS.

Dan has served on the board of the St. Louis Regional Chapter of the Association of Fundraising Professionals and is an adjunct instructor at Washington University for Nonprofits and Philanthropy.


About the Format

Upon registering, you will receive an email with the Zoom meeting details.  If you don't recieve that email, please don't hesitate to contact us at [email protected].  Please check your spam folders first!

We use the Zoom platform.  You will want to download the Zoom software before the meeting time.  Upon entering the meeting, please be sure that your microphone is muted until you want to talk in order to cut down on interference between your speakers and microphone.

We can utilize chat and the "Raise Hand" function during the meeting.  

The meeting will be recorded.  Presentation documents (in PDF form) will be distributed after the meeting.