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COVID-19 Resources for Non-Profits

Here is a list of resources for different topics surrounding COVID-19.
03/25/2020 | [email protected] | 0
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2019 Friends of Diversity

AFP St. Louis is proud to be recognized as a 2019 Friends of Diversity Designation Chapter!
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It’s a Whole New Virtual World!

January 29, 2021
8:30 AM - 10:00 AM

Zoom Meeting

$15 - AFP Members
$25 - Non-members

About the Event

Choose your own virtual adventure! At our annual roundtable event, you'll be able to select the three sessions that most interest you. Advanced professionals (those with 10+ years of experience) will host important conversations as the world has gone virtual and changed for fundraisers, donors, and within our communities. Learn how non-profit professionals have adapted, lead change, and re-imagined the ways in which we can help others practice their philanthropy. It’s a whole new virtual world!

This session has been approved for 1.5 CFRE points.


8:30-9:00 am - Session 1
9:00-9:30 am - Session 2
9:30-10:00 am - Session 3

Speakers & Topics

Reona Wise, BS, MPA
Executive Director
Almost Home


Finding Positivity in the Midst of Chaos: Reflections of 2020's Achievements

Here’s an opportunity for us to look at the positive outcomes of 2020. During the pandemic there were a lot of additional funds provided to support our nonprofits and clients, opportunities for reassessing programing and organizational structure, and lots of time for planning. As we are entering 2021, allow the positive things that happened in 2020 to motivate your next steps in 2021. Afterall, "this year will be a great year...Because I said so.”

Speaker Bio

Reona Wise is the Executive Director of Almost Home. She has a Bachelor of Science Degree in Business Administration and a Master of Public Administration & Public Policy with an emphasis in nonprofit management from Southern Illinois University of Edwardsville. Reona has over 15 years of executive management and consulting experience in the non-profit sector, private business and state and local government. As one who feels she is compelled to serve others, Reona brings years of experience in working with underserved communities and families in the St. Louis metropolitan and surrounding areas.

Reona is an enterprising leader with an impressive history of building strong programs that address community values, driving advocacy initiatives that work, developing messages that inspire, and delivering communications that breakthrough. Reona possesses advanced skills in strategic planning, development, and tactical execution of award-winning programs that fundamentally change and benefit the lives of both youth and adults.

Reona a woman of faith is happily married to a wonderful husband, Gold, and they share a house with their six children and two dogs. 

Reona believes that her first priority is always to serve, “Each of you should use whatever gift you have received to serve others, as faithful stewards of God's grace in its various forms.” 1 Peter 4:10

Jarel Loveless
Chief Development Officer
Annie Malone Children & Family Services

Sara Lahman, MSW
Chief Executive Officer
Annie Malone Children & Family Services


Thanking Donors in the Virtual World...Get Off the Email and Call Them!

In a rapidly evolving world of virtual donor engagement, what if there had been a low-tech solution available to you all along? Join the fundraising team from Annie Malone Children & Family Services as they discuss how to successfully build a plan to engage your donors by just picking up the phone.

Speaker Bios

Jarel Loveless, Chief Development Officer at Annie Malone Children and Family Services, has nearly 15 years in the industry. He has previously held fundraising roles at the Saint Louis Science Center, the Saint Louis Art Museum, the University of Missouri-St. Louis, and Teach for America. Before returning to his hometown of St. Louis and embarking upon his nonprofit career, Jarel worked as a reporter at the Fayetteville (N.C.) Observer. He covered many beats - ranging from extensive investigative reporting in Fort Bragg to covering the Carolina Hurricanes Stanley Cup run.

Sara Lahman has spent the last 23 years improving the lives of children and families served in the child welfare system in the state of Missouri. Sara worked for the public sector for 10 years and 13 years in the nonprofit sector. Before joining Annie Malone Children and Family Services as Chief Executive Officer in January 2018, Sara worked as an Assistant VP of Residential Services at Great Circle where she oversaw a $10 million budget and led a team of 100 staff to oversee almost 200 children placed for mental health services. 

Laura Rossmann
Laura Rossmann Consulting


It's Time to Fully Automate your Fundraising

Join Laura Rossmann in discussing the software and steps needed to free up your Development staff to be spending time with donors, not your database, even in a virtual world.

Speaker Bio

As a consultant for the past 7 years and as an executive leader of nonprofits for 14 years, Laura Rossmann has helped nonprofit organizations serving underserved populations enhance performance, increase funding, and improve communications. Laura is skilled at resource development, marketing, strategic planning, creative problem solving, consensus building and developing community partners to strengthen and grow organizations.

As the owner of Marketing Planning & Research (MPR) in the 1990s, a full-service marketing research firm, Laura specialized in utilizing data analysis to evaluate performance and make recommendations for improvements to make the biggest impact. Laura has over two decades of experience working on and with nonprofit boards, including the American Marketing Association, Habitat for Humanity, St. John's Community Services, Memory Care Home Solutions, Springboard to Learning, and the Association of Fundraising Professionals St. Louis Chapter. Laura has her MBA from St. Louis University.

Lynn Huelsmann, MPPA, CFRE


Staff Engagement and Self-Care During COVID-19 and Beyond

Let’s talk about staff engagement and self-care! Self-care, team building, staying connected as team members, pros and cons of telework…how do these all work together during a pandemic? We’ll discuss tools to assist everyone in evaluating what will stop or start as a result of the pandemic ending. There are certainly challenges ahead, and in our rearview mirror – how do we harness our efforts in a new era of fundraising? Lynn will share her experience as an Executive Director and the ways she engaged a staff of 166 people in the midst of a pandemic and working contractually with a nonprofit to engage staff and donors via zoom. 

Speaker Bio

Lynn Huelsmann, MPAA, CFRE, has been working as a nonprofit leader for the last 20 years. Beginning her career as a Director of Development in child welfare, her career has allowed her to focus on every facet of fund development from volunteer engagement and annual fund solicitation to successful capital campaigns and planned giving. As her career evolved she eventually moved to an Executive Director role focusing on operational excellence, human resources and human capital investments and management, fiscal management, Board engagement and community outreach. When she is not working, Lynn loves photography and hanging out with her husband, Russell, and wonderful black lab, Sunny Day.

Rachel Broom, MPA
Consultant – Fundraising & Major Gifts
The Rome Group

Robin Kraujalis, CFRE
Consultant – Campaigns, Major Gifts & Communications
The Rome Group


Small Shop Strategies for Surviving and Thriving

In The War for Fundraising Talent, Jason Lewis identifies an overreliance on impersonal, “arm’s-length” fundraising tactics as the reason many small shops struggle to meet their goals and retain donors and staff. A more personalized approach is more effective and rewarding, but old habits are hard to break. We will discuss strategies to build meaningful relationships with donors and find more satisfaction and success, even during these challenging times.

Speaker Bios

Rachel Broom, MPA, and Robin Kraujalis, CFRE, first worked together at the Saint Louis Zoo. Today, both are at The Rome Group. Robin focuses on campaigns, major gifts, and communications. Rachel specializes in small shops and runs one of her own at the Endangered Wolf Center.

Kristi Meyers Gallup
Your Philanthropy, LLC


How to Inspire Teams when Life and Career get Messy

Our business and personal lives and paths are not linear. In fact, they twist and turn and rarely work the way we expect. Pivot may be one of the top words to describe 2020 but in reality, many of us have been doing this for years. It’s how we navigate the crazy. Let’s talk about how to lead and inspire in the thick of messy.

Speaker Bio

Kristi Meyers Gallup has more than 30 years of experience in the nonprofit sector, holding management level positions at a variety of nonprofit institutions including Washington University, Case Western Reserve University, the University of Missouri-St. Louis, Jewish Federation, and many other nonprofit organizations, building depth of experience in fundraising for the arts, animal welfare, social services, and higher education. With extensive experience in annual, major, and planned giving, including work on multiple capital campaigns, she knows the essential elements that every organization needs to reach fundraising goals.

In 2016 Kristi began devoting full-time to her consulting firm, Your Philanthropy STL, leveraging her extensive experience in the nonprofit sector to help her clients achieve their goals. Her approach is to conduct an objective assessment that identifies opportunities to cost-effectively increase contributed income. Kristi understands that it takes solid strategic planning, strong volunteer and executive leadership, and positive dynamics and messaging to effectively match donor interests with mission-critical activities.

Kristi currently serves as President of the St. Louis Council for Charitable Gift Planners, is a past board member of the Association of Fundraising Professionals St. Louis Chapter and recently became a member of the Leap Ambassador Community. She has a Master’s in Nonprofit Management from Case Western Reserve University and a Bachelor’s in Journalism from the University of Missouri.

Kris Marino
Managing Partner
Big Blue Spark

Kevin Smith
Managing Partner
Big Blue Spark


From Ballrooms to Living Rooms - the Great Event Pivot of 2020

Virtual events are here to stay (for a while). We'll talk about what works, what doesn't, how to set your organization apart from the rest, and what comes next. 

Speaker Bios
As an event manager and consultant, Kris Marino is responsible for the company’s project management, event aesthetic, and vendor communication. Kris started her career at The Ritz-Carlton, St. Louis, working with weddings and non-profit galas. After which she transitioned to The Foundation for Barnes-Jewish Hospital to plan the Illumination Gala and helped it grow to a record-breaking $3.3 million event. She has planned events for the Saint Louis Visionary Awards, Barnes-Jewish Hospital, Saint Louis University High, Gateway to Hope, Downtown STL, Inc., and more.

As an event producer and talent buyer, Kevin Smith is responsible for the company’s production management, technical direction and talent buying. Kevin began his career at a local events agency, where he produced, served as technical director, and booked national entertainment for galas, concerts, grand openings, municipal events, and private and corporate engagements. He has produced events for Gateway to Hope, Downtown STL, Inc., Barnes-Jewish Hospital, Tyron Woodley (UFC Champion), Mathews-Dickey Boys' and Girls' Club, and more.