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Donor Retention Made Simple

March 26, 2019
5:30 PM - 7:00 PM

Beyond Housing
6506 Wright Way
St. Louis, MO 63121


$10 - AFP Members
$20 - Non-members


5:30 p.m. - 6:00 p.m. - Registration/Networking
6:00 p.m. - 6:45 p.m. - Presentation
6:45 p.m. - 7:00 p.m. - Q&A

About The Session

Donor retention is at an all-time low. That means we're not keeping our donors involved! In this session, we will discuss why people give or don't give to nonprofit organizations and why they stop giving. We will talk about what donors are looking for from us and how we can learn to just do it, authentically. We will learn simple habits (processes, tactics) that will lead to successful relationship-building and donor loyalty, and share some tools and methods for analyzing where we need the most work and how to report it to the team. We will also discuss segmenting donor populations, industry trends, and provide tips for using modern approaches for stewarding our donor base for the greatest impact to our mission.

About the Presenter






Thom Digman
The Digman Network

Thom is a Principal of The Digman Network—an Advancement Advisory and Consulting firm specializing in mission-driven not-for-profit organizations.  His services maximize an organization’s strengths while respecting its unique mission, charism, aspirations and needs. Prior to associating with The Digman Network, he served as the Provincial Assistant for Advancement for the Jesuits – Central & Southern Province--USA.  He recently completed his term serving as National Chair of the Advancement Committee for the Jesuits of the United States.

Before joining the staff of the Jesuits, Thom was the Vice President of Advancement for many years for Saint Louis University High School. Thom has been a speaker, presenter and panelist for the National Catholic Development Council (NCDC) and the Jesuit Secondary Education Association (JSEA) as well as for various local advancement groups and schools.

He served as the Chair of the Board at Cor Jesu Academy and a founding member on the Province Advisory Board for the Apostles of the Sacred Heart--USA Province. He also served on the Saint Louis Archdiocesan Stewardship Education Council, and the Stewardship Committee of his own parishes--formerly Mary, Queen of Peace in Webster Groves and now St. Francis Xavier (College) Church in the City of Saint Louis.

He currently serves on the Association of Fundraising Professional Fundraising Effectiveness Project Task Force as a member of the Bi-Weekly FEP Call Committee and Chairs a special Task Force with AFP Research Council, BoardSource, George Washington Society of CPA’s (GWSCPA), and Adventist Philanthropic Services to Institutions to assist in creating the expense-side analysis of the Fundraising Effectiveness Program.

Trouble registering? Please contact [email protected]