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Triggered Digital for Increased Engagement

December 11, 2020
9:00 AM - 10:00 AM

Zoom Meeting


$10 - AFP Members
$20 - Non-members


9:00 a.m. – 9:45 a.m. - Presentation
9:45 a.m. – 10:00 a.m. - Q&A

About the Program

You’ve done all the right things. Collected the emails at every logical interaction with donors. Now what do you do with them? Merritt Neil from M&C will share strategies and tactics for making the most of this contact information goldmine.

  • Learn about the best platforms for your organization and particular goals
  • Demystify the magic of an effective welcome series
  • Discover how to make an editorial and deployment calendar your whole team can use
  • Find out which types of communication lend themselves to automation and which ones don’t

Come with your questions and challenges and dig in during this interactive session.

About the Speaker

Merritt Neil, President, Principal at Merrigan & Co

Merritt Neil is a direct marketing strategist, copywriter and trainer. She specializes in providing measurable results for clients through a range of marketing channels, print and digital. She regularly consults and writes for both for-profit and nonprofit national organizations, including the Veterans of Foreign Wars and the University of Kansas Physicians Group and Hospital.

Merritt serves on the faculty at Rockhurst University, where she developed and teaches the Marketing and Technology Trends course. She is past president of the Kansas City Direct Marketing Association. KCDMA named Merritt “Direct Marketer of the Year” in 2012. She was recently honored as a member of the 2016 40 Under Forty class by Ingram's Magazine

Merritt currently serves on the board the Kansas City Direct Marketing Education Foundation, as well as serving as Marketing Chair for the Communications Studies Alumni Board at the KU Edwards Campus. 

She received her undergraduate degree in Communication Studies from Rockhurst University and a Masters in the same discipline from the University of Kansas.


$10.00 AFP Member

$20.00 Non-AFP Member