Chelsea Boyles
Centerstone
Digital Marketing Manger

Understanding Your Marketing Data

This session will be an overview of understand marketing data and how to use it to guide your marketing strategy. We will dive into important metrics and data for marketers, including social media, email marketing, website analytics, conversion rates, audience insights, and much more. Feel free to bring along any data that you would like to better understand!

Chelsea Boyles is a digital marketing manager at Centerstone, a nonprofit behavioral healthcare organization, with more than 8 years of experience in marketing. She specializes in digital advertising and email marketing. Chelsea is a member of the American Marketing Association and Nonprofit Marketers Network STL. Chelsea holds a bachelor’s degree in Public Relations from University of Pittsburgh and a master’s degree in Communication from Saint Louis University.

Community-Centric Fundraising Roundtable

TBD

Rachel D'Souza is the founder of Gladiator Consulting, a boutique firm serving nonprofits across the country. Through Gladiator, Rachel has served as an innovator and pioneer in the Community-Centric Fundraising (CCF) movement, a global initiative to reimagine the nonprofit sector through a lens of radical collaboration, racial equity, social justice, and decolonization, and is a member of the CCF Global Council. Additionally, Rachel is currently the president for the AFP STL.

Laura Foughty
Saint Louis Art Museum
Institutional Giving Officer

Take Your Corporate Sponsor Marketing Menu Beyond “Logo Soup”

The conversation will center around attracting and retaining corporate support by leveraging our organizations' unique marketing and activation opportunities to offer sponsors more than "logo soup!"

Laura enjoys managing corporate relationships at the Saint Louis Art Museum as Institutional Giving Officer. Her past work includes Development and Communications with MindsEye, Events at the Mildred Lane Kemper Art Museum, and Experiential Marketing with Switch. Laura serves on the Board of the Nonprofit Marketers Network as Membership Committee Chair.  In her first career, she traveled and performed as a professional actress for 10 years after earning a B.A. in Theater and Biology from WashU.

Fielding Jezreel
Jezreel Consulting
Federal grants Professional

How to Find and Evaluate a Contractual Grant Writer!

Increasingly, we are hearing horror stories about organizations hiring and quickly firing grant contractors who do not deliver what an organization expected. Come learn how to find great grant contractors, how to assess their experience, get clear on what your organization really needs, and ask your burning questions about working with grant contractors!

Fielding Jezreel specializes in helping nonprofits plan and apply for federal grants. She is a trainer, coach, and federal grants wonk. Fielding has worked in the grants field since 2013 and has raised over $75 million for nonprofits. She has a Master of Social Work (MSW) degree from the Brown School at Washington University in St. Louis and is Grants Professional Certified (GPC).

Fundraising in Small Development Shops

Learn about and discuss fundraising in small development shops. We will discuss development plans, stewardship, prospect research, marketing and communications, events and more!

Sara is a St. Louis native committed to supporting the work of systemic change to build a more equitable region. Sara has a background in public health and social work and over the past 8 years, she has helped raise over $7million to support nonprofit organizations in St. Louis. She has extensive experience related to resource development, project management, and strategy for organizational growth. Sara also serves on the local AFP board. 

Jenny Praytor
St. Louis Community Foundation
Director of Donor Services

How to Work With DAF Holders

Learn more about donor advised funds, how they work, and how you can make them work for your organization.

Jenny has served in various positions at the St. Louis Community Foundation for the last thirteen years.  Currently, she is the Director of Donor Services. She and her team work with individuals, families and corporations to customize and meet their philanthropic goals. 

Kristin Cowart, MSW, LCSW
Goshen Consulting
Principal and Co-owner

Evaluation Essentials

During this roundtable discussion, we will explore 1) practical strategies for developing an evaluation plan, establishing clear goals, and setting measurable outcomes, 2) the key steps for ensuring evaluation success before grant or program implementation, and 3) how early planning can streamline the evaluation process, enhance program impact, and improve overall outcomes. Come prepared to share your successes, challenges, and questions!

Kristin Cowart, co-owner of Goshen Consulting, combines social work, teaching, and leadership skills to support program design, evaluation, and organizational development in nonprofit, philanthropic, and education-focused organizations. She is an LCSW based in the St. Louis region but brings a unique perspective, having worked in various locations and settings across the Midwest. Ultimately, she is passionate about providing data-informed insights that support meaningful community impact.

Mission Woven: Crafting Purposeful Spaces for Events and Community 

In this engaging roundtable, we will explore the art of seamlessly integrating your mission into the physical spaces you create for events and community engagement. As non-profit professionals and innovators, we understand the importance of aligning our values with our actions. By intentionally weaving your mission into the fabric of your physical environment, you can amplify your impact and create memorable experiences for your audience.

Jessica is an experienced event planner with a passion for creating memorable experiences. She excels at designing inspired environments and orchestrating purpose-driven events, drawing on her background in stage management. Jessica thrives on innovation and collaboration. She's currently manages weddings at BelleFin Productions, plans travel with Swan and Sparrow Travel and rents specialty linens for celebrations at Zhuzh Rentals, alongside her consulting company, Verity Loom Consulting.

Brittany Raji Alberty 
The Marketing Midwife
Digital Marketing Consultant & Lead Trainer

A.I. Powered Marketing Toolkit

In the A.I. Powered Marketing Toolkit session, nonprofit fundraising professionals will learn how to use artificial intelligence to supercharge their marketing strategies and increase donor engagement. The session will cover practical tools and techniques for automating campaigns, personalizing outreach, and analyzing data to drive fundraising success. Attendees will walk away with actionable insights to streamline their efforts and amplify their organization’s impact.

Brittany Raji Alberty is an award-winning digital marketing consultant, TEDx speaker, and Amazon bestselling author who specializes in tech-driven marketing and business development solutions. With over 14 years of experience, she has made a significant impact in the nonprofit sector, particularly in outreach marketing, community relations, and group facilitation.